YOUR IDEAL CLIENT
Who is your Ideal Client? We will spend some time getting into your client’s head, learn to speak their language, and connect specifically with them. We’ll tune in to their most hidden secrets, fears, desires, and use them to help build attraction. This is a part of carving out your niche … providing a special space for you to connect to your perfect client. This way, you’re attracting only the clients you want to see and who will benefit the most from your unique brand, and passing on those who would work best with someone else.
This exercise is designed to get you in the head of your client. Answer the following questions as if you were your perfect client.
I am someone who wants and needs the services of _________________
Your name here ________________
What am I thinking and feeling?
What are my fears and frustrations?
What are my wants and aspirations?
What are my favorite books, magazines, and newspapers?
What is my typical day like?
What does it feel like when my desire to call you is most intense?
What are my three biggest triggers?
What are my goals?
What is my level of sophistication?
Now answer these questions in response to your perfect client.
How can I relate to them in a way that creates more affinity, more trust, and a deeper rapport?
What are the main benefits your ideal client will receive from your service?
How will their life be changed?
What is your proof?
Who is your service not for?
What can you give your client that will give an immediate taste of what it will feel like to indulge in your services?
What kinds of objections might your ideal client have to your service?
What is your ideal client’s dream scenario with service?
What is the nightmare for your client regarding your service?
Take a moment to go back to your customer avatar (part 1) and reflect upon the language your Ideal Client uses when speaking to others. For example, if your perfect client is a stockbroker and sports lover, the words might be: rebounded, plummeted, crashed, come back, touch down, goal, teamwork, advancing, forward…
Now think of magazines, books, or programs you can read or watch to learn more about the language of your client and list them here: